Beauty and Personal Care Brands by Emerging Brands,
Made in the U.S.A!
We love the sound of that! Don’t you?
Founded by Beauty Executive, Melissa R. Hibbert, our mission is clear: to normalize access to world-class beauty & personal care products for Emerging and Early-Stage Beauty brands. Our partnership with a state-of-the-art manufacturing facility and lab partner, based in the heart of Los Angeles, C.A, ensures that groundbreaking ideas aren't limited by traditional industry barriers.
At EMERGE, we don't just help entrepreneurs to develop products—we cultivate the next generation of beauty industry leaders.
It all begins with Leadership.
At EMERGE Beauty Innovation Studio, a subsidiary of Beauty Founder's Agency, Inc., we understand the unique challenges facing emerging beauty brands in today's competitive marketplace. As CEO and President, I've dedicated over two decades to empowering visionary entrepreneurs and emerging brands - helping them navigate the complex journey from concept to market.
Throughout my career, I've had the privilege of partnering with both early-stage product innovators and established industry leaders, including brands such as CECRED, Creme of Nature, Kiehl's, Thrive Causemetics, and more. These experiences have provided invaluable insights into what it takes to build successful beauty companies across all stages of growth.
My passion for supporting emerging brands stems from witnessing firsthand the critical gaps that often prevent brilliant concepts from reaching their full potential. Too many promising brands struggle with prohibitive minimum order quantities that strain lean budgets, lack access to strategic guidance during crucial startup phases, and find themselves overwhelmed when navigating relationships with chemists, laboratories, and manufacturers.
EMERGE Beauty Innovation Studio was born from my commitment to solving these fundamental challenges. We provide emerging brands with accessible pathways to product development, strategic advisory services tailored to startup realities, and expert guidance through every step of the formulation and manufacturing process.
Melissa R. Hibbert
CEO & President
EMERGE Beauty Innovation Studio