What Makes Us Different.

Strategy-First Approach: Emerging brands operate with lean budgets and costly pivots or product failures can be lead to a significant setback. In an oversaturated beauty market, products without strategic foundation often become generic offerings that struggle to find their voice. Strategy-first development identifies unique value propositions and white space opportunities before formulation begins. We lead with deep consumer insight’s rather than ingredient trends, creating products that solve real problems and fulfill genuine desires.

Seamless Process: No more juggling multiple vendors, deciphering technical jargon, or wondering if you're making the right decisions. Our proven system guides you step-by-step through every phase of development.

Made in the USA (Los Angeles, CA): Your products are crafted with quality and precision with our partner, Crida Labs, giving our clients access and confidence in every formula.

Founder-Focused: We understand the unique challenges Emerging brands face. Our approach is designed specifically for ambitious entrepreneurs who refuse to settle for ordinary. Our founder-focused allows you to work directly with decision-makers to refine concepts in real-time and respond to feedback without bureaucratic delays that could cost crucial time-to-market opportunities. Our founder-focused methodology acts as a North Star, continuously referring back to the founder's core beliefs and vision to ensure product development choices strengthen rather than dilute the brand's authentic identity and emotional connection with consumers.